Fitzrovia, located to the North of Oxford Street & Soho (and for this reason occasionally referred to as Noho) has quietly blossomed in recent years and now recognised as one of the ‘prime’ districts of Central London. Having always felt a little neglected compared to neighbouring Marylebone and lacking character next to lively Soho, a real centre emerged with the regeneration of Charlotte Street, where Saatchi & Saatchi have their UK headquarters and the area now buzzes with creative talent.

The great selection of cafes & restaurants and ‘grid’ style street layout gives the area and air of New York urban village. The current redevelopment of the former Middlesex Hospital and Royal Mail sorting office in to the landmark Fitzroy Place & Rathbone Square schemes, as well as the recent re-birth of the Berners Hotel as the Ian Schrager designed London Edition with it’s breathtaking Berners Tavern restaurant overseen by Michelin Starred chef Jason Atherton, puts Fitzrovia well and truly on the map.

Riding House Cafe | 43-51 Great Titchfield Street W1W 7PQ
Our favourite all day place to meet/eat/drink, theyve got all bases covered for breakfast/brunch/lunch/tea/supper/dinner
Berners Tavern | 10 Berners Street W1T 3NP
A Georgian gem given a new lease of life by the visionary hotelier Ian Schrager and a kitchen overseen by superstar chef Jason Atherton.
Dabbous | 39 Whitfield Street W1T 2SF
Fay Maschler - "...game changer" | AA Gill - "...as close to perfect as Ive eaten" | Giles Coren - "...indescribably good" nuff said...
Hakkasan | 8 Hanway Place W1T 1HD
A long term favourite of TB_HQ, even after 10 years this dark & moody Michelin starred basement establishment is still cool. THE benchmark for high quality Chinese cuisine
Kaffeine | 66 Great Titchfield Street W1W 7QJ
Award winning cafe that spearheaded the Antipodean Coffee House invasion of London.
TAP (Tapped & Packed) | 26 Rathbone Place W1T 1JD
Great coffee, no nonsense, beans sourced from top roasters and some of the friendliest barristas in the capital
Lobby Bar @ The London Edition | 10 Berners Street W1T
One of the most striking hotel lobbies in London, great cocktails and ambience, but whos more beautiful, the people or the staff...
Yorkshire Grey | 46 Langham Street W1W 7AX
Traditional London boozer and home to the best fireside snug in Fitzrovia, great for a cheeky post work pint.
A drink sat outside the Charlotte Street hotel watching the world go by

A wander around Fitzroy Square looking at the stunning architecture

Brunch at the Riding House cafe

A mooch around the Republic of Fritz Hansen store on Margaret Street for a Scandi interior fix
Regents Park
One of the most beautiful of the Royal Parks with an open air theatre, boating lake & zoo
Fitzroy Square
A very tranquil spot of green space surrounded by beautiful Georgian buildings
The 189m tall BT Tower is roughly in the centre of the neighbourhood.
The UFO Club, home to Pink Floyd during their spell as the house band of psychedelic London, was held in the basement of 31 Tottenham Court Road on the eastern border of Fitzrovia. Pink Floyd and Jimi Hendrix also played at the Speakeasy on Margaret Street and Bob Dylan made his London debut at the King & Queen pub on Foley Street.
Virginia Woolf lived in Fitzroy Square between 1907 and 1911
The Fitzroy Tavern, a public house on the corner of Charlotte Street, became a famous meeting spot in a period spanning the 1920s to the mid-1950s as a meeting place for many of London’s artists, intellectuals and bohemians.
Market Place once housed the Oxford Market, which was established in 1721
Goodge Street (Northern Line) | Oxford Circus (Victoria & Central Lines) | Warren Street (Victoria Line)
Regular bus services from Tottenham Court Road, Oxford Street & Regent Street
Boris bike services from many docking stations
Regular mainline services from Euston, St Pancras & Kings Cross. Eurostar departs from Kings Cross
News, views and the word from the street
Mar 27th 2018

INTHEKNOW from TB_HQ | Edition 6 | Spring 2018

The latest copy of TB_HQ’s INTHEKNOW has hit the streets! Edition 6 focuses on Covent Garden, our favourite PIAZZA APARTMENTS WITH PIZZAZZ , the TB_HQ team suggest the hottest and coolest places to see and be seen in our regular WHATS HOT feature, and we get the inside track from 26 Grains founder, chef, author and…

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