Mother’s Day, the most important day of the year, fact.
Flowers on mother’s day are as much a tradition as toys at Christmas and chocolate eggs at Easter, they may seem the obvious choice but can be super-special. However, let’s face it, no ordinary bunch of flowers (especially not those hastily grabbed from the supermarket or petrol station en-route to lunch with mummy) are going to cut it in this day and age.
In the West End we’re lucky to be spoilt for choice when it comes to masters of floristry, so here are a few of our go-to favourites when the moment comes to say it with flowers…
Not in Bloomsbury as the name would suggest, but in Covent Garden and with good reason as both Stephen Wicks and Mark Welford are former dancers with the Royal Ballet and when making a switch from the stage to floristry back in 1994, wanted to stay close to their roots at the Royal Opera House.
Seasonal flowers and foliage are used to create the most beautiful arrangements from their Covent Garden studio (and now an outlet at the ultra hip ham Yard in Soho) that have won them a loyal fan base across the capital.
Situated in St. Martin’s Courtyard, The Academy isn’t just a florist but a whole school dedicated to the art of the bloom. If you want more than just a beautiful arrangement as a gift, why not book a course for mum so she can learn the art of arranging for herself?
Nikki Tibbles Wild at Heart @ Liberty of London
Bringing life and colour to Great Marlborough Street since 1993, Wild at Heart brightens up the north entrance and is almost as much of an institution as Liberty itself. Why not try the Liberty signature bouquet (accompanied by a small liberty print gift from inside the store perhaps?), you’ll be favourite child for sure…
Not everyone is lucky enough to get to see mother on the big day itself, but that doesn’t mean you can’t do the luxury flower thing. Bloom & Wild create arrangements in a ‘flat-pack’ form with specially packaged blooms that fit through a letterbox, ensuring delivery without fuss! And if you think you’ve left it too late fear not, you can pay an extra £5 for guaranteed delivery by DPD.