In the latest of our series of insights from London luminaries, we hear from Matt Barker, Creative Director and head honcho at hip Fitzrovia fashion label, Fever London
Name & Occupation?
Matt Barker | Creative Director at Fever London
Stockwell, which isn’t an area I’d always aspired to live in (it’s no Notting Hill!) but having been there for a few years now, I love it. You get more space for your money than in the surrounding areas and it’s equal distance between Brixton, Clapham and Vauxhall. plus, I’m into the West End in 20 minutes.
Best coffee in town?
Reynolds at 34 Eastcastle Street.
Your favourite street is?
Eastcastle Street for sure. It’s where our office and store is plus we have art galleries, classic London pubs and the spa at the Sanderson Hotel all on our door step.
The shop you most frequent?
Aside from my own ….Liberty, JCrew, Reiss and Uniqlo.
Favourite watering hole?
The Champion on Wells Street, a traditional pub with a wood panelled interior.
Best place for every day eats?
Maybe not every single day but the mini burgers at Spuntino’s on Rupert Street make lunchtime more interesting than a sandwich from Pret.
Favourite place to eat for a treat?
The Wolseley for its atmosphere and a menu that’s right up my street.
The view, building or piece of architecture that inspires you the most?
The view from the bar at the top of the Saint George’s Hotel at Langham Place. This is a really rundown, 1970s style hotel that has the most amazing views over London. It’s unbelievable that it hasn’t has a serious make-over or pop up bar installed there …yet. Go before it becomes luxury offices.
If you could change / improve anything in London?
Drivers’ attitudes towards cyclists on the road in central London!
What do you miss most when out of town?
My wife and two daughters.
The ultimate place in London to live would be?
A townhouse in Fitzrovia
What’s a must do for anyone new to London?
Any top secret tips you’re willing to share?
Trisha’s (behind the blue door) on Greek Street. An underground drinking den with some of Soho’s most interesting characters sat at the bar. It’s been there since the 1940s and is the complete antidote to the flashy west end bars …it’s pretty much what the ‘secret’ speakeasy style bars are trying to recreate but this is the real deal.
Fever Flagship London Store
52 Eastcastle Street, London, W1W 8ED
+44 (0) 207 636 6326 | email@example.com