Seven Dials
Seven Dials is a charm-packed lifestyle & gastronomy hub connecting Covent Garden with Soho, defined by seven characterful cobbled streets radiating from the unmistakable sundial dating from the 1690’s.
Cobbled Streets & Indie Boutiques
With cobbled streets, an eclectic mix of historic warehouses and Dutch style red brick houses, plus a flourishing food scene with Seven Dials Market’s independent street food vendors and Neal’s Yard’s fantastic Barbary and new arrival Story Cellar, this buzzing neighbourhood is celebrated as much for its heritage brands, independent boutiques and upcoming labels as it’s gastronomia, making it a much-loved destination for trend-conscious shoppers and foodies alike.
Take a Tour
Take a tour of the neighbourhood to give you a flavour of a day in the life of Seven Dials.
Want to know more?
Check out our Journal or the Seven Dials website for stories and inspiration.
Like what you see?
Book a personal tour with one of our team.
Why Seven Dials?
Seven Dials and the surrounding area was developed in the early 1690’s by MP Thomas Neale. His original vision was to compete with the already established Covent Garden to attract affluent residents. However, by the early 1900’s much of the area was repurposed as warehousing for fruit and vegetables supplied to nearby Covent Garden Market, with many of the buildings designed in the attractive Dutch style and remaining to this day.
A Genuine Urban Village
Nowadays, Seven Dials has much more of a village feel closer to Neale’s original vision. An eclectic mix of cobbled streets, historic architecture, the buzzy enclave of Neal’s Yard, theatres such as the Donmar Warehouse, Seven Dial’s Market with its independent street food vendors, numerous coffee shops and the iconic sundial give the area a unique atmosphere making it a destination for food lovers and fashionistas from across the Capital.
Celebrity Status
Seven Dials has attracted some famous names over the years, from ‘fifth Beatle’ Brian Epstein and Pink Floyd’s Syd Barrett to Eurythmic Dave Stewart and Blur’s Alex James
Urban Blueprint
Seven Dials was a very successful experiment in early urban planning, so successful in fact that much of the layout remains unchanged to this day
Historical ‘Hood
Such is Seven Dials historic importance, it was designated a conservation area in the mid-1970’s after Covent Garden Market relocated south to Nine Elms
Slummin’ It
For many years, Seven Dials was regarded as a slum full of drunks & n’er-do-wells, both influencing and referenced in the writing of literary great Charles Dickens
Covent Garden
One of London’s most iconic and recognisable destinations, perhaps from the outsider’s perspective nothing more than a hub for tourists, shoppers, theatre goers or opera aficionados, but scratch the surface and there is so much more to discover about this thriving community…
Soho
Soho is surely the epitome of London life, the beating heart of the West End, a vibrant enclave where history, creativity and a sense of rebellion collide to create a truly original and unrivalled neighbourhood. Globally recognised for its bohemian spirit, Soho has been a haunt for artists, writers, poets and musicians for centuries. Modern Soho is a paradise for creatives, culture vultures, foodies and night owls.
Carnaby
An enclave of only 14 streets in the north west corner of Soho, yet Carnaby is very much a neighbourhood in its own right. Carnaby Street is world renowned as the epicentre of Swinging London in the 1960’s, and has continued its association with fashion and youth culture to this day.
Chinatown
Chinatown is a vibrant enclave where East meets West, nestled between Soho, Leicester Square, Piccadilly Circus and Covent Garden. A captivating oasis of Asian cuisine and culture, adorned with ornate Chinese gates and colorful lanterns.
St. Martin’s & Strand
St. Martin’s Lane is Covent Garden’s western border, a bustling thoroughfare linking Seven Dials with Trafalgar Square and a gateway to the wider West End. Strand is the southern boundary of Covent Garden running parallel to the River Thames and linking the cities of London & Westminster. A neighbourhood that offers everything from river views and world class theatres, to green open space and village vibes.
Bloomsbury
Bloomsbury is a little slice of bohemian paradise in the heart of London, historic streets lined with handsome Georgian townhouses, leafy garden squares and a vibe that oozes culture & creativity.
Holborn & St. Giles
Holborn is the gateway from the City of London to the West End and home to the UK’s legal profession. Situated around the grand garden square of Lincoln’s Inn Fields, it’s home to many top law firms, barrister’s chambers and the London School of Economics & Political Science.
Ganton Street,
Soho W1
Featuring exposed wooden beams adding to its charm, is this studio apartment on the top, third floor walk-up, of a period building in Carnaby. An ideal pied-Ã -terre or central London home, this studio has an open plan living space with a kitchen along one wall. Available unfurnished immediately.
£445 pw
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Marshall Street,
Soho W1
This bright newly refurbished one bedroom apartment is located on the seventh floor of Stirling Court on Soho’s Marshall Street and has fantastic views across the West End. The building features a concierge, 24hr security and an allocated underground car parking space.
£800,000
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James Street,
Covent Garden WC2
A “Manhattan loft” style studio meticulously finished by Maber Architects and interior designers. Stunning Crittall sliding doors separate the open-plan kitchen reception room to the sleeping area. Wooden floors and air conditioning feature throughout. Available furnished from the end of June.
£690 pw
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Buckingham Street,
Strand WC2
This bright three bedroom lateral apartment is situated on the third floor of Buckingham House, a handsome early 20th century building that was subject to comprehensive refurbishment in 2014 by luxury developer Amazon Property.
£1,975,000
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Carnaby Lofts,
Ganton Street W1
Loft style living in Carnaby’s most sought-after residences, which benefits from a private terrace, a large communal maintained roof top garden and weekday porter. Featuring two double bedrooms, two bathrooms, this apartment has been meticulously designed and furnished. Available furnished May.
£1,500 pw
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Bedford Street,
Covent Garden WC2
This grand second floor apartment offers 1787 sqft. of generously proportioned lateral space with 3.4m ceilings and large sash windows throughout, giving a fantastic sense of space, light & volume in a wonderful location on the periphery of the Covent Garden Estate, moments from the Piazza.