Fitzrovia
Bordering Soho immediately to the north of Oxford Street, Fitzrovia is an historic yet thoroughly modern neighbourhood, full of creativity and a fantastic community spirit with residents fiercely protective of its individuality – locals fought hard against the attempted ‘re-branding’ of the area to Noho in the early 2000’s. Make no mistake, this is no poor relation to Soho, if anything, Fitzrovia is the cool and sophisticated sibling…
The home of design, tech & creativity
Known as Fitzrovia since the 1930’s – a term supposedly coined by the denizens of literary London after their favoured local watering hole, the Fitzroy Tavern – the area has experienced a renaissance in recent years with some high profile development and even higher profile occupiers including Meta & Netflix making the area home.
From the early 20th century literary elite to today’s 21st century tech pioneers, the area has always attracted those at the cutting edge of culture and creativity.
Take a Tour
Take a tour of the neighbourhood and get a flavour of a day in the life of Fitzrovia.
Book a personal tour with one of our team.
Want to know more?
Check out our Journal for Fitzrovia stories and inspiration.
Why Fitzrovia?
A huge mix of architecture from Georgian Squares and Victorian Mansion blocks to post-war brutalism and modern glass & steel edifices means there is a style to suit everybody. Transport links are some of the best in London with five tube stations serving the neighbourhood – Tottenham Court Road, Oxford Circus, Goodge Street, Warren Street & Great Portland Street.
City Streets, Village Vibes
Streets are mostly laid out in a grid formation, giving the area a distinct city block feel of say, New York. However, the area manages to maintain a genuine urban village vibe with a varied selection of design-focussed stores, countless artisan coffee spots, classic pubs and numerous top-notch restaurants centred around both Charlotte Street & Great Titchfield Street.
Fit for a King
Head up any of the north-bound arterial streets and you’ll end up in The Regent’s Park, one of London’s finest.
Cafe Culture
Brunch or just some casual people watching? No problem. Fitzrovia has a cafe culture to rival Europe’s best.
Dinner Date?
Some of London’s coolest restaurants call Fitzrovia home, check our Journal for the one’s we’re digging right now.
Writer’s Block
Virginia Woolf & George Bernard Shaw were both Fitzrovia residents, paving the way for today’s new bohemians.
Soho
Soho is surely the epitome of London life, the beating heart of the West End, a vibrant enclave where history, creativity and a sense of rebellion collide to create a truly original and unrivalled neighbourhood. Globally recognised for its bohemian spirit, Soho has been a haunt for artists, writers, poets and musicians for centuries. Modern Soho is a paradise for creatives, culture vultures, foodies and night owls.
Carnaby
An enclave of only 14 streets in the north west corner of Soho, yet Carnaby is very much a neighbourhood in its own right. Carnaby Street is world renowned as the epicentre of Swinging London in the 1960’s, and has continued its association with fashion and youth culture to this day.
Chinatown
Chinatown is a vibrant enclave where East meets West, nestled between Soho, Leicester Square, Piccadilly Circus and Covent Garden. A captivating oasis of Asian cuisine and culture, adorned with ornate Chinese gates and colorful lanterns.
Seven Dials
Seven Dials is a charm-packed lifestyle & gastronomy hub connecting Covent Garden with Soho, defined by seven characterful cobbled streets radiating from the unmistakable sundial dating from the 1690’s.
Covent Garden
One of London’s most iconic and recognisable destinations, perhaps from the outsider’s perspective nothing more than a hub for tourists, shoppers, theatre goers or opera aficionados, but scratch the surface and there is so much more to discover about this thriving community…
St. Martin’s & Strand
St. Martin’s Lane is Covent Garden’s western border, a bustling thoroughfare linking Seven Dials with Trafalgar Square and a gateway to the wider West End. Strand is the southern boundary of Covent Garden running parallel to the River Thames and linking the cities of London & Westminster. A neighbourhood that offers everything from river views and world class theatres, to green open space and village vibes.
Bloomsbury
Bloomsbury is a little slice of bohemian paradise in the heart of London, historic streets lined with handsome Georgian townhouses, leafy garden squares and a vibe that oozes culture & creativity.
Holborn & St. Giles
Holborn is the gateway from the City of London to the West End and home to the UK’s legal profession. Situated around the grand garden square of Lincoln’s Inn Fields, it’s home to many top law firms, barrister’s chambers and the London School of Economics & Political Science.
Long Acre,
Covent Garden WC2
Studio living in the heart of Covent Garden in this stylish apartment with pretty feature fireplace. The open plan space is divided to create a sleeping and living space, and there is a modern bathroom. Available part furnished from the end of May.
£425 pw
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Floral Street,
Covent Garden WC2
A well proportioned one bedroom flat situated on the second floor of this modern residential block on Covent Garden’s popular Floral Street. Benefitting from a corner aspect and large windows, this bright, well maintained, unique and totally original flat would make a cool central London pad.
£750,000
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Catherine Street,
Covent Garden WC2
With two bedrooms and two bathrooms, this apartment is moments from Covent Garden’s Piazza on the third floor, walk-up, of a period building. A stunning pitch roof features in the reception room while secondary glazing is fitted throughout. Available immediately unfurnished.
£775 pw
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Exchange Court,
Covent Garden WC2
This well appointed two bedroom apartment is situated on the third floor of 1 Exchange Court, an historic period building originally dating from 1630, latterly redeveloped by The Hadley Group in 2014 to create a boutique scheme of modern apartments in the heart of London’s vibrant West End. This mews-like location, accessed via the Strand or Maiden Lane, is situated adjacent to Covent Garden’s famed Piazza, yet offers a quiet and secluded getaway from the hustle & bustle of central London life.
£1,650,000
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Carnaby Lofts,
Ganton Street W1
Loft style living in Carnaby’s most sought-after residences, which benefits from a private terrace, a large communal maintained roof top garden and weekday porter. Featuring two double bedrooms, two bathrooms, this apartment has been meticulously designed and furnished. Available furnished May.
£1,500 pw
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Henrietta Street,
Covent Garden WC2
Occupying the entire third floor of this handsome period building in a prominent position overlooking Covent Garden’s iconic Piazza, this generously proportioned three bedroom lateral apartment offers a level of space and specification rarely available in London’s West End.