Seven Dials
Seven Dials is a charm-packed lifestyle & gastronomy hub connecting Covent Garden with Soho, defined by seven characterful cobbled streets radiating from the unmistakable sundial dating from the 1690’s.
Cobbled Streets & Indie Boutiques
With cobbled streets, an eclectic mix of historic warehouses and Dutch style red brick houses, plus a flourishing food scene with Seven Dials Market’s independent street food vendors and Neal’s Yard’s fantastic Barbary and new arrival Story Cellar, this buzzing neighbourhood is celebrated as much for its heritage brands, independent boutiques and upcoming labels as it’s gastronomia, making it a much-loved destination for trend-conscious shoppers and foodies alike.
Take a Tour
Take a tour of the neighbourhood to give you a flavour of a day in the life of Seven Dials.
Want to know more?
Check out our Journal or the Seven Dials website for stories and inspiration.
Like what you see?
Book a personal tour with one of our team.
Why Seven Dials?
Seven Dials and the surrounding area was developed in the early 1690’s by MP Thomas Neale. His original vision was to compete with the already established Covent Garden to attract affluent residents. However, by the early 1900’s much of the area was repurposed as warehousing for fruit and vegetables supplied to nearby Covent Garden Market, with many of the buildings designed in the attractive Dutch style and remaining to this day.
A Genuine Urban Village
Nowadays, Seven Dials has much more of a village feel closer to Neale’s original vision. An eclectic mix of cobbled streets, historic architecture, the buzzy enclave of Neal’s Yard, theatres such as the Donmar Warehouse, Seven Dial’s Market with its independent street food vendors, numerous coffee shops and the iconic sundial give the area a unique atmosphere making it a destination for food lovers and fashionistas from across the Capital.
Celebrity Status
Seven Dials has attracted some famous names over the years, from ‘fifth Beatle’ Brian Epstein and Pink Floyd’s Syd Barrett to Eurythmic Dave Stewart and Blur’s Alex James
Urban Blueprint
Seven Dials was a very successful experiment in early urban planning, so successful in fact that much of the layout remains unchanged to this day
Historical ‘Hood
Such is Seven Dials historic importance, it was designated a conservation area in the mid-1970’s after Covent Garden Market relocated south to Nine Elms
Slummin’ It
For many years, Seven Dials was regarded as a slum full of drunks & n’er-do-wells, both influencing and referenced in the writing of literary great Charles Dickens
Covent Garden
One of London’s most iconic and recognisable destinations, perhaps from the outsider’s perspective nothing more than a hub for tourists, shoppers, theatre goers or opera aficionados, but scratch the surface and there is so much more to discover about this thriving community…
Soho
Soho is surely the epitome of London life, the beating heart of the West End, a vibrant enclave where history, creativity and a sense of rebellion collide to create a truly original and unrivalled neighbourhood. Globally recognised for its bohemian spirit, Soho has been a haunt for artists, writers, poets and musicians for centuries. Modern Soho is a paradise for creatives, culture vultures, foodies and night owls.
Carnaby
An enclave of only 14 streets in the north west corner of Soho, yet Carnaby is very much a neighbourhood in its own right. Carnaby Street is world renowned as the epicentre of Swinging London in the 1960’s, and has continued its association with fashion and youth culture to this day.
Chinatown
Chinatown is a vibrant enclave where East meets West, nestled between Soho, Leicester Square, Piccadilly Circus and Covent Garden. A captivating oasis of Asian cuisine and culture, adorned with ornate Chinese gates and colorful lanterns.
St. Martin’s & Strand
St. Martin’s Lane is Covent Garden’s western border, a bustling thoroughfare linking Seven Dials with Trafalgar Square and a gateway to the wider West End. Strand is the southern boundary of Covent Garden running parallel to the River Thames and linking the cities of London & Westminster. A neighbourhood that offers everything from river views and world class theatres, to green open space and village vibes.
Bloomsbury
Bloomsbury is a little slice of bohemian paradise in the heart of London, historic streets lined with handsome Georgian townhouses, leafy garden squares and a vibe that oozes culture & creativity.
Holborn & St. Giles
Holborn is the gateway from the City of London to the West End and home to the UK’s legal profession. Situated around the grand garden square of Lincoln’s Inn Fields, it’s home to many top law firms, barrister’s chambers and the London School of Economics & Political Science.
Wellington Street,
Covent Garden WC2
A lovely one bedroom apartment on the second floor of stunning period building above Penhaligans perfumery. The apartment is a great size and has wood floors throughout. There is an open plan kitchen/living room and a spacious bedroom with good storage. Available part furnished by separate negotiation.
£595 pw
Read more
Villiers Street,
Strand WC2
Named after the the famous author Rudyard Kipling who once lived in the building, this fabulous 2 bedroom apartment is situated on the second floor and has south facing views over Embankment Gardens and the River Thames.
£1,000,000
Read more
Southampton Street,
Covent Garden WC2
A truly stunning one bedroom flat, situated within this period building located to the south of Covent Garden Piazza, in the heart of Covent Garden. The grand communal areas have been created to reflect a real sense of elegance and style. The flat is on the lower ground floor, which can be accessed via lift or stairway.
£820 pw
Read more
Tower Street,
Seven Dials WC2
This fantastic two bedroom apartment is set within a smart warehouse convention on Tower Street, a peaceful location within in the heart of Seven Dials Village. The building is full of period charm and benefits from a smart entrance and passenger lift to all floors.
£1,000,000
Read more
Harlequin Court,
Covent Garden WC2
Situated on the third floor with great natural light and views onto the surrounding streets, this well proportioned lateral two bed, two bath apartment features a bright open plan living space, two double bedrooms, and two bathrooms, all finished in a neutral contemporary style. Available for a 3 month let.
£1,000 pw
Read more
Stukeley Street,
Seven Dials WC2
Occupying the top two floors of a sympathetically refurbished former warehouse in the heart of London’s Theatreland, this fantastic three bedroom penthouse apartment offers bright & airy contemporary accommodation in an enviable location between the City & West End.