Bordering Soho immediately to the north of Oxford Street, Fitzrovia is an historic yet thoroughly modern neighbourhood, full of creativity and a fantastic community spirit with residents fiercely protective of it’s individuality – locals fought hard against the attempted ‘re-branding’ of the area to Noho in the early 2000’s. Make no mistake, this is no poor relation to Soho, if anything, Fitzrovia is the cool and sophisticated sibling…

The home of design, tech & creativity

Known as Fitzrovia since the 1930’s – a term supposedly coined by the denizens of literary London after their favoured local watering hole, the Fitzroy Tavern – the area has experienced a renaissance in recent years with some high profile development and even higher profile occupiers including Facebook & Netflix making the area home.

From the early 20th century literary elite to today’s 21st century tech pioneers, the area has always attracted those at the cutting edge of culture and creativity.

Take a Tour

Take a tour of the neighbourhood and get a flavour of a day in the life of Fitzrovia.

Book a personal tour with one of our team.

Want to know more?
Check out our Journal for Fitzrovia stories and inspiration.

Why Fitzrovia?

A huge mix of archicture from Georgian Squares and Victorian Mansion blocks to post-war brutalism and modern glass & steel edifices means there is a style to suit everybody. Transport links are some of the best in London with five tube stations serving the neighbourhood – Tottenham Court Road, Oxford Circus, Goodge Street, Warren Street & Great Portland Street.

City Streets, Village Vibes

Streets are mostly laid out in a grid formation, giving the area a distinct city block feel of say, New York. However, the area manages to maintain a genuine urban village vibe with a varied selection of design-focussed stores, countless artisan coffee spots, classic pubs and numerous top notch restaurants centred around both Charlotte Street & Great Titchfield Street.


Fit for a King

Head up any of the north-bound arterial streets and you’ll end up in The Regent’s Park, one of London’s finest.

Cafe Culture

Brunch or just some casual people watching? No problem. Fitzrovia has a cafe culture to rival Europe’s best.

Dinner Date?

Some of London’s coolest restaurants call Fitzrovia home, check our Journal for the one’s we’re digging right now.

Writer’s Block

Virginia Woolf & George Bernard Shaw were both Fitzrovia residents, paving the way for today’s new bohemians.


Soho is surely the epitome of London life, the beating heart of the West End, a vibrant enclave where history, creativity and a sense of rebellion collide to create a truly original and unrivalled neighbourhood. Globally recognised for its bohemian spirit, Soho has been a haunt for artists, writers, poets and musicians for centuries. Modern Soho is a paradise for creatives, culture vultures, foodies and night owls.


An enclave of only 14 streets in the north west corner of Soho, yet Carnaby is very much a neighbourhood in its own right. Carnaby Street is world renowned as the epicentre of Swinging London in the 1960’s, and has continued its association with fashion and youth culture to this day.


Chinatown is a vibrant enclave where East meets West, nestled between Soho, Leicester Square, Piccadilly Circus and Covent Garden. A captivating oasis of Asian cuisine and culture, adorned with ornate Chinese gates and colorful lanterns.

Seven Dials

Seven Dials is a charm-packed lifestyle & gastronomy hub connecting Covent Garden with Soho, defined by seven characterful cobbled streets radiating from the unmistakable sundial dating from the 1690’s.

Covent Garden

One of London’s most iconic and recognisable destinations, perhaps from the outsider’s perspective nothing more than a hub for tourists, shoppers, theatre goers or opera aficionados, but scratch the surface and there is so much more to discover about this thriving community…

St. Martin’s & Strand

St. Martin’s Lane is Covent Garden’s western border, a bustling thoroughfare linking Seven Dials with Trafalgar Square and a gateway to the wider West End. Strand is the southern boundary of Covent Garden running parallel to the River Thames and linking the cities of London & Westminster. A neighbourhood that offers everything from river views and world class theatres, to green open space and village vibes.


Bloomsbury is a little slice of bohemian paradise in the heart of London, historic streets lined with handsome Georgian townhouses, leafy garden squares and a vibe that oozes culture & creativity.

Holborn & St. Giles

Holborn is the gateway from the City of London to the West End and home to the UK’s legal profession. Situated around the grand garden square of Lincoln’s Inn Fields, it’s home to many top law firms, barrister’s chambers and the London School of Economics & Political Science.

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William IV Street, Covent Garden WC2 William IV Street, Covent Garden WC2

William IV Street,
Covent Garden WC2

A lovely studio flat situated on the second floor of a lovely period building moments from Trafalgar Square and a short walk from the River Thames. The apartment includes an open plan studio room and shower room. Available mid December on an unfurnished basis. Photos indicative of another in the building.

£495 pw

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The Little Adelphi, John Adam Street WC2 The Little Adelphi, John Adam Street WC2

The Little Adelphi,
John Adam Street WC2

Presented in fantastic condition, this secluded apartment faces the buildings garden and features a separate well appointed and modern kitchen, good sized bathroom and double bedroom with plenty of storage. There is also a private balcony which is large enough for alfresco dining. The building is served by two passenger lifts and a 24 hour concierge, with secure parking under the building


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One Park Drive, Canary Wharf One Park Drive, Canary Wharf

One Park Drive,
Canary Wharf E1

Situated in the brilliant One Park drive development, this tenth floor, one bedroom apartment offers a bright and spacious open plan living space with a private balcony. Available fully furnished from the beginning of December.

£775 pw

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Guilford Street, Bloomsbury WC1 Guilford Street, Bloomsbury WC1

Guilford Street,
Bloomsbury WC1

Located in prime Bloomsbury, this exceptional garden apartment has three generous bedrooms, three bathrooms plus a guest WC. The well-proportioned open plan living space opens directly on to a rare private garden, with separate dining and seating areas perfect for al-fresco entertaining.


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Great Marlborough Street, Carnaby W1 Great Marlborough Street, Carnaby W1

Great Marlborough Street,
Carnaby W1

Situated opposite the famous Liberty department store, this third floor (with lift) three bedroom, two bathroom apartment is in an ideal location at the top of Carnaby Street. The bedrooms are all double rooms, one with an en-suite shower room plus a further guest bathroom.

£995 pw

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Mercer Street, Seven Dials WC2 Mercer Street, Seven Dials WC2

Mercer Street,
Seven Dials WC2

INFORMAL TENDER 23 Mercer Street, Covent Garden, WC2H 9QR Offers are invited for the above property, in writing by 12.00pm on 23/11/23 Guide Price Offers in excess of £ 2,500,000 Please respond to: Craig Simpson Tavistock Bow 21 New Row London WC2N 4LA 02074772177 This two bedroom landmark freehold warehouse conversion in found in Mercer Street, a quiet position within Seven Dials Village in Covent Garden. The property has very high ceilings and retains many of its period features. There is a south west balcony which faces over Ching Court at the rear.


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