Carnaby
An enclave of only 14 streets in the north west corner of Soho, yet Carnaby is very much a neighbourhood in its own right. Carnaby Street is world renowned as the epicentre of Swinging London in the 1960’s, and has continued its association with fashion and youth culture to this day.
Peerless Heritage, Modern Charm
Carnaby’s history is key to its charm, playing a significant role in London’s music and fashion scenes since Vince, London’s first menswear boutique, kick-started everything in the 1950’s. Music followed fashion in the 60’s with everyone from Jimi Hendrix, The Rolling Stones and The Beatles to icons Brigitte Bardot and Elizabeth Taylor all being Carnaby regulars.
Nowadays, an array of boutiques showcase both established brands and emerging independents, with everything from classic Mod fashion to cutting-edge streetwear, with the iconic Carnaby Street sign a perfect backdrop for Insta-worthy moments.
Why Carnaby?
From the punks of the 70’s to the 80’s New Romantics, Carnaby is synonymous with youth counter culture, but a modern focus on sustainability and inclusivity has created a real sense of community, with the neighbourhood’s stakeholders, commercial operators and residents spearheading several West End initiatives around environmental and humanitarian issues.
Cobbled Streets & Vivid Colours
The area has benefitted from huge investment in recent years, yet remained faithful to its heritage as a creative destination for lovers of music, fashion & culture. Quaint cobbled streets such as Newburgh Street and Marlborough Court showcase attractive period architecture, with vivid colours the backdrop to an endless flow of visitors giving the whole neighbourhood a constant buzz and sense of fun.

Court In Session
Nestled between Carnaby Street and Kingly Street is Kingly Court, a wonderful three-story al fresco food court thats a haven for both local residents and hungry shoppers…
Feed Me Now
…featuring a vast array of independent eateries serving everything – sushi, tacos, artisanal burgers, posh kebabs handmade pizza, the list goes on…
Start Me Up
Following an association with Carnaby since the 1960’s, it was only right the Rolling Stones opened their unique concept store at 9 Carnaby Street in 2020.
Fancy A Dip?
Marshall Street baths is an architectural wonder serving the local community since 1931, now with a gym, exercise studio & sauna to compliment the pool.