Our Journal

There are very few single buildings in London that can claim to anchor an entire neighbourhood, but Centre Point is certainly one of them.

Its soaring silhouette is instantly recognisable on the London skyline, sitting directly above a major transport interchange and right on the very axis of the city and West End, where Oxford Street, Charing Cross Road, Tottenham Court Road and New Oxford Street all meet, a natural cross-roads between several diverse and desirable neighbourhoods.

As an address it doesn’t get more literal — it really is the centre point of London.

In recent years, what’s evolved at ground level has been as important as what’s happened up in the tower above. Spearheaded by developer Almacantar, Centre Point’s reinvention wasn’t only about transforming an architectural icon into luxury homes; it was about creating a destination, reshaping the surrounding public spaces into a hub for retailers and restaurants set around a pleasant pedestrianised piazza.

The end result is a building that feels like the calm organising principle for the surrounding streets — a new sense of “place” in a part of town that was defined for decades by traffic and chaos. 

This shift is part of the wider public-realm story. Camden Council’s West End Project has delivered significant improvements across Tottenham Court Road and New Oxford Street, helping rebalance the area in favour of pedestrians and cyclists as well as enhancing the public spaces around St. Giles. Centre Point hasn’t simply been refreshed — it’s become the anchor for a broader, more liveable and modern enclave in the West End.

Culturally, this is a pocket of London that’s constantly reinvented itself without ever losing its edge. The Outernet is the West End’s modern venue cluster — with HERE at Outernet’s 2,000 capacity venue and The Lower Third giving the neighbourhood a live-music destination with a pulse that feels both current and rooted. 

Just beyond, you’ll find Denmark Street – original developed in the 17th Century and named after Prince George of Denmark, often referred to as London’s Tin Pan Alley due to the high number of music publishers occupying offices on the street during the 1950’s, echoing that of New York’s music publishing area of the same name.

Despite being only a short street, it’s one of the West End’s most storied addresses, with a larger than life musical history dating from the 1960’s and the independent recording studios that were based there. Elton John and Bernie Taupin wrote songs at offices on the street, The Rolling Stones famously recorded at Regent Sound Studio and other pop icons of the time, including David Bowie and the Small Faces socialised in the Gioconda café. During the 1970s, the Sex Pistols lived above No. 6, rehearsing and recording their first demos in an outbuilding to the rear. Today, it’s still a pilgrimage for guitar lovers, with shops like Wunjo Guitars, Regent Sounds and Macaris keeping the street’s working musical life intact.

A modern hospitality offering in the form of Chateau Denmark provides a new design-led hotel that leans into the local history, borrowing design cues from the street’s rock ’n’ roll mythology, and whose rooms and apartments are spread across combined buildings behind the original facades of Denmark Street itself.

Dining has become a defining part of the neighbourhood’s local rhythm. Arcade Food Hall is at its centre, an informal setting with a distinct buzz, day or night. Offering plenty of variety to cater to all tastes and flexible enough for a quick solo lunch, or a more indulgent evening with global cuisine, craft ales, fine wine and world class cocktails. 

The line-up reads like a streetfood greatest hits to suit any mood: Manna for cult smash burgers; Supa Ya for bowls of “ramen, reinvented”; Solis for South American grill comfort (think steak sandwiches and grilled chicken); Gracey’s for New York–style pizza by the slice; and Plaza Khao Gaeng for punchy Southern Thai. Add Shatta & Toum for smoky grilled meats, shawarma and mezze, and you’ve got the kind of mix that can be either “a quick bite” or “let’s order half the menu”.

Looking for something with a little more ritual? Taiwan’s globally renowned Din Tai Fung has opened its UK flagship at St. Giles Square to partner its other West End restaurants in Covent Garden and Selfridges, adding to its global outposts that stretch from Taipei through Hong Kong and China, Indonesia, Japan, Macau, Malaysia, the Philippines, Singapore, South Korea, Thailand, the United Arab Emirates via the UK to the United States, and Canada.

The setting feels both lively and polished, relaxed but with just the right amount of formality, serving favourites such as Xiao Long Bao — soup dumplings that have become a global calling card — but other menu highlights include cucumber in spicy sauce to start, hot and sour soup when you want something restorative, prawn & pork wontons in spicy sauce for that perfect chilli-slicked heat, and salted egg yolk custard lava buns to finish.

But there’s more to it than just local dining. The daily lifestyle on offer is unusually rich — and unusually varied. Centre Point sits on an “axis” of neighbourhoods, each with their own distinct character but sitting harmoniously side by side: Soho needs no introduction, its London’s original (and best) playground, although it’s not all just bright lights and late nights, it offers a genuine sense of community; Covent Garden and Seven Dials are chock-full of theatres along some of the West End’s coolest restaurants and retailers; Fitzrovia is quietly confident with a fantastic café culture and a new-media energy; Bloomsbury’s museums, bookshops, Georgian architecture and leafy squares are a welcome antidote to the endless buzz of the West End; and finally Holborn offers a more grown-up, city-fringe experience.

St. Giles and the West End / Midtown corridor also has serious commercial energy. Architect Renzo Piano’s Central Saint Giles sits adjacent to Centre Point, occupied primarily by tech giant Google, who recently reinforced this part of the West End as a destination for global occupiers by committing to the area long term and acquiring the freehold to the building. Other global tech heavyweights have settled in the surrounding neighbourhoods, with 20 Soho Square being home to Palantir’s UK head office, Netflix just to the north on Fitzrovia’s Berners Street, with Meta’s Facebook London HQ located at the opposite end of Tottenham Court Road on Brock Street.

All of this just underpins the appeal of Centre Point Residences, making it one of THE addresses to be in Central London. With very few apartments remaining, Tavistock Bow are privileged to be handling several exclusive opportunities within the building.

We’re currently marketing a rare home on the 21st floor — a residence that pairs the privacy and calm you want from a high-level apartment with the immediacy of a neighbourhood that’s genuinely alive. It’s also a unique opportunity: apartments of this layout, quality and floor level have all sold out directly from the developer. Another smaller unit is due to launch in early 2026 on the seventh floor. 

Our own Craig Simpson has become the go-to specialist within the building, having overseen more transactions in the block than any other single agent — and it’s that depth of knowledge, and confidence in the detail, that will help guide buyers interested in making Centre Point residences their London home.